Hey, Daniel Postma here, (guy on the left)
We were in Austin Texas, it was a beautiful day, the sun was shining, the birds were singing and Dane said.”Daniel, why the fuck don’t I have any God Damn Coffee shops to play at?”
This may sound harsh to you the reader, but as Dane has recently stated to the press ( I.E. His girlfriend Christy, ‘I can say whatever I want to Daniel because he knows my heart.’)
Well on this particular day I guess I didn’t know Dane’s heart that well, because I collapsed like a rotten peach onto the floor. Or perhaps a small child throwing a temper tantrum.
I didn’t have a single ounce of energy left in my body.
“Daniel” Dane said, guitar in hand as he practiced his guitar song robotically like a freaking metronome. (I’m not in great humor while writing this post, by the way) “Daniel, you’ve got to make a different choice right now. Go cold call some coffee shops.”
Miserably I sank over into his room and opened up my laptop… Okay so Scott D Southwick messaged me and said he could help me send emails out to coffee shops… I quickly wrote a short article on medium — Which you can read here: https://medium.com/@danielpostma_17154/top-music-for-coffee-shops-18f0f7505660
And then I wrote a short email script
Something like this:
Good morning Coffee Shop owner!
I hope this finds you in good spirits!
After calling 50 coffee shops,
I’ve made a top coffee shop playlist that improves mood, employee performance, length of time customers stay, how much they purchase, and how often they come back.
Would you be interested in hearing what I’ve learned so far?
Click here to read the article I published, on Medium, about the top music for coffee shops.
Would you help me improve my playlists and get better music out into the world?
What songs or playlists do you use?
What do you feel most inspired by, when listening to?
Would you like a summary of the research when it’s completed?
Just click reply to let me know
That was mostly true, I had called a lot of coffee shops in Tulsa Oklahoma to try to book gigs for Dane, did I interview them? No. Did I ask them about what music they listen to? Mostly not. This email is full of lies and vanity like my black heart.
After writing these, I started calling coffee shops… okay I called all kinds of shops that I thought would want music. In downtown Austin Texas there are thousands of places with great music. Unfortunately the competition is fierce and everybody already has tons of musicians lines up to play music.
Call after call after call….
I heard Dane shout from the other room “Try Hair salons!”
I called hair salons, I called flower shops, I called old people living centers, I called boys and girl clubs… I went to a lot of voice mail messaging boxes, I got a lot of gigs that would not work in our time schedule, I got a lot of people saying they were too busy and to send an email to their manager.
I adjusted my strategy slightly and started asking if anyone knew of any good places to play, and that I was calling and looking around for places to play for my friend who was an awesome Jack Johnson, guitarist, and soft vocalist singer.
One of the hair salons I called and talked to recommended a Hat Shop named Goorin bros.. They said “they love having people play music in their shop, especially if it’s jazzy or folksy.”
So I called and I asked them, and they said it would probably be okay, and to email the manager
so I wrote an email to Goorin Bros manager and gave them a call, here’s what the email said
Subj: Strange question (about live music For your Hat shop )
I’m looking for a great place to play some inspirational folksy guitar music tomorrow night and a friend recommended your Hat Shop,
Would it be possible to come in from 5-6 and do something like that?
Let me know, thanks 🙂
Now just a note for you fancy dancy readers, the subject line “Strange Question” is one of the first email subject lines Dane Maxwell used to build his real estate business paperless pipeline, it’s also a headline he teaches many of his students to use. I smirked after I wrote it.
Then I started Kvetching again. A word which here means continuously complaining and grumbling about how miserable life is.
Dane came in and asked me how it was going, and said he was sorry if he had been too aggressive and asked me what was going on and asked if I needed a hug.
I said yes I needed a hug. And then he gave me a hug. And did I feel better? A little bit.. Then I went for a walk.
When I came back 3 hours later, ( and 2 phone calls with my friends Stephanie Richardson, and Hope Moonrise, to cheer me up and ask me questions about my sadness ) I came back and checked my email.
Goorin bros sent me this email
Reply: Michael Koester <email@example.com>
Let me check on that for you. We probably wouldn’t be able to compensate you with much more than whiskey and company, but I bet we could swing having you in. We don’t have a PA or anything, is that alright?
And just like that I had a gig lined up for the next day.
If you’d like to read what happened at the coffee shop, you can do that here
Thanks for reading!
With Heart, Daniel Postma